Remember back in the day when you wanted to find a service provider like a lawyer?
You would:
Think about all the lawyers they know and call someone that comes to mind
Ask a friend which lawyers they know and trust
Go to a phone book and look for lawyers and start calling different offices
There are a few things that lawyers did to stay top of mind:
They went to in-person events that their best-fit clients attended.
They sent physical mail to their clients to remind them of their services.
They called their past clients to say hi and check-in.
They made sure the phone book was updated each year with their correct name, address, and phone number.
While customers find service providers differently today than they did in the past, there are many distinct similarities.
Strategic service providers still check in frequently with their current and past clients through channels like email, phone call, and text. They also attend relevant events, both online and offline. And they update the current version of the phone book entry - their LinkedIn profile.
Today, customers don’t just go to the phone book (LinkedIn) to find the name of relevant service providers.
They go to the phone book to learn about what the service provider offers. To consume content. To learn relevant trends in their industry. To stay in touch with past colleagues. To message great-fit potential clients. To share their perspective, stories, and insights.
HubSpot recently shared a statistic that 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content.
So, back the original question, why should you care about LinkedIn?
It would be crazy for a lawyer back in the day to say “I don’t want to update the phone book with my new phone number.”
Today, not investing in your LinkedIn profile and strategy is an even greater mistake than that. Not investing in LinkedIn is like saying you don’t care about your phone number being updated, or referrals remembering your name.
To get more clients, you need to first get noticed. You can do that by creating a thoughtful LinkedIn strategy that doesn’t require hours of investment of a week.
In fact, I teach my clients - small business owners - how to do just that.
We break LinkedIn down into three buckets:
Profile and positioning
Content and engagement
Networking and outreach
During my LinkedIn VIP Day, we spend 6 hours crafting and implementing a custom LinkedIn marketing strategy.
Here are just a few results from my clients:
Alicia Schneider generated 3 inbound leads within a month of posting, and finally felt confident showing up on LinkedIn.
Chris Schwagerl increased inbound opportunities by 33% and profile views by 25% within 2 weeks of improving his profile based on my feedback.
Lee Densmer booked a discovery call with a dream client last week within 24 hours of implementing one of my lead-generation strategies.
Uri Schneider improved his ability to qualify inbound leads through a psychology-backed revision to his sales process and updated the copy for several offers.
Strapped on time? You can be as involved or uninvolved in the day itself as you’d like. My clients often join for just an hour or two of the time to share feedback and align on direction.
If you are a motivated service-based small business owner whose clients are on LinkedIn, you can get results like these, too.
I walk alongside you, providing coaching and editing support so you feel confident showing up on LinkedIn and get noticed by your best-fit clients.
Now is the best time to get present on LinekdIn. The platform continues to grow, your work deserves to get attention, and people are struggling with problems that you could fix, if they just knew you existed.
Learn more and get started here.
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