Get 30 Leads in 30 Days: The LinkedIn Program Designed for Small Business Owners

I have a feeling that you know your ideal clients are on LinkedIn. But even though you’re active on the platform, you’re not getting the leads you need to grow your business.

Many small business owners assume that success on LinkedIn is all about gaining followers and engagement, yet the true measure of LinkedIn success is attracting quality leads.

My Leads on LinkedIn monthly coaching program is designed to help you do just that—find more clients and build a reliable, repeatable system for generating leads on LinkedIn.

My Background and Experience

I’ve been using LinkedIn for more than a decade, including in my professional career, volunteer work with nonprofits, and in growing my own business.

In 2014, I founded a nonprofit called SODA: Student Organ Donation Advocates in memory of my sister, Laura, who was an organ donor. At the time, we had big goals but little funding, so I got creative, relying on email and LinkedIn to connect with potential partners, funders, and students. Through sending thousands of messages and crafting hundreds of attention-grabbing posts, I figured out how to get responses, engage our community, and get visible.

These strategies paired with other marketing, fundraising, and programming initiatives made a significant impact. Over the past 10 years, SODA has established partnerships with nearly every national organ donation organization and expanded to 115 and counting chapters nationwide. Further, the organization has raised nearly $1.5 million, more than half which I've been directly involved in raising.

When I started my own coaching business, I used what I learned about LinkedIn over the past decade to grow my own business quickly, generating more than 300 leads and 100 invoices in my first six months, securing speaking invitations, and receiving daily inquiries and email sign-ups. To date, I’ve helped more than 100 consultants and service providers transform their LinkedIn presence into a valuable asset for their business.

Why I Created the Leads on LinkedIn Program

In working with small business owners, I noticed many were using LinkedIn inconsistently and without a plan. They often felt frustrated, believing LinkedIn success meant more followers and likes when, in reality, it’s about generating leads. Without a clear strategy, they wasted hours without seeing results.

Further, finding marketing advice feels like the wild west. Should you invest in your website, your blog, Google Ads, Facebook, Instagram, Tik Tok, webinars, an email list, or some other new platform or tool? It's hard to know where to focus when so many options exist.

I created Leads on LinkedIn to offer business owners ongoing, high quality LinkedIn and marketing advice so they can spend less time marketing their business and bring in the leads they need. By working together, you will spend less time on LinkedIn while seeing growth in your client pipeline.

(I'll never tell you to post 5x a week on LinkedIn. Learn why here.)

Leads on LinkedIn Milestones and Features

The Leads on LinkedIn program is a monthly coaching program designed for small business owners who know their ideal clients are on LinkedIn but don’t yet have a reliable way to turn LinkedIn activity into leads.

The program is structured around six core milestones, so you’ll know exactly what to focus on at each stage:

Milestones:

1. Create a lead list: know exactly who's in your pipeline and when to follow up with them

2. Pre-schedule a month of posts: draft 8 engaging posts that resonate with your audience’s needs and goals.

3. Send 30 DMs: build connections through authentic, non-salesy messages that foster real relationships.

4. Capture your strategy: record your customized LinkedIn strategy so you can replicate success going forward.

5. Schedule another month of posts: draft another 8 engaging posts as you get into a habit of regularly pre-scheduling content.

6. Send another 30 DMs: build more connections, and strengthen existing ones, by starting conversations.

   
   

Features:

1. Actionable curriculum: learn step by step how to identify leads, craft effective posts, and manage your direct message conversations

2. Time-saving templates: instead of staring at a blank screen, start with inspiration for every direct message and post you write.

3. Direct message feedback: get feedback leads on the messages you are sending on LinkedIn to improve your response rates and book calls

4. Post critiques: get critiques on the posts you write to ensure your messaging is clear so you build trust with your ideal clients and referral partners .

5. Ongoing email access: get personalized guidance any time a question arises so you keep making progress.

   
   

Expected Outcomes

Through the program, you will:

• Built a targeted list of high-quality leads

• Refined and shared your messaging through LinkedIn posts

• Connected with potential clients through direct messages

• Captured your unique LinkedIn strategy on a cheat sheet

You will also:

• Gain confidence in using LinkedIn as a lead-generation tool

• Attract high quality leads to grow your business

• Develop the skill of posting and direct messaging

• Refine your voice so you feel more comfortable sharing your expertise and opinions

Common Misconceptions About Using LinkedIn for Lead Generation

Many small business owners overcomplicate lead generation on LinkedIn. Here are some common misconceptions:

1. You need to post 5x a week on LinkedIn: it’s better to post quality content that resonates with your audience than to post frequently without purpose.

   
   

   (Read why you don't need to post 5x a week here.)

   
   

2. You need complex LinkedIn strategies: newsletters and LinkedIn Lives have their place, but they aren’t necessary for generating leads. We’ll focus on straightforward, high-ROI activities.

   
   

   (Read more about what a LinkedIn strategy is here.)

   
   

3. You need to spend an hour a day on LinkedIn: results come from consistency and smart strategy, not time spent. My program teaches you to focus on the most effective actions without draining hours each day.

   
   

   (Read how to spend less time on LinkedIn and still get leads here.)

A Practical, Sustainable Approach to LinkedIn

Getting leads on LinkedIn always starts with an optimized LinkedIn profile. In my service LinkedIn Profile Refresh, I review more than 30 sections of your profile to make sure it clearly communicates your expertise, showcases real results you’ve achieved, and guides potential clients toward the next step in working with you.

You'll fill out a questionnaire, which I'll then take to provide word-for-word copy changes. Then, you'll watch my short tutorial videos (1-3 minutes each) and implement the changes to your profile. No more staring at your profile wondering what’s missing—I’ll take care of it so you can start seeing real results from the work you're already putting into posting and messaging LinkedIn.

After we optimize your profile, you'll then join my monthly coaching program Leads on LinkedIn. You'll learn and implement strategies to generate leads for your business.

Instead of the uncomfortable, salesy outreach and posts you might be picturing, this program teaches you how to connect with potential clients and build genuine relationships.

I know that you don’t have hours to spend on LinkedIn. I’ll never suggest you post five times a week or spend your entire day online. Instead, you’ll focus on high-ROI activities that get results without overwhelming your schedule. You’ll learn specific, actionable strategies that streamline your lead generation process, so you can take control of your pipeline without cold messaging strangers.

Learn more and get started here.