Writing LinkedIn posts doesn't have to take so long

Many business owners find themselves spending upwards of 30 minutes writing a single LinkedIn post. If you want to use LinkedIn to bring in clients, this is often unsustainable.

Between handling client work, conducting sales calls, managing finances, and other day-to-day activities, you simply don't have 30 minutes a day to spend on one post.

But here’s the thing: posting on LinkedIn doesn't have to take that much time.

In fact, when done strategically, you can knock out 10 posts in an hour!

Sound good? In this blog post, I want to break down some strategies to generate needle-moving content without the time suck.

Strategy 1) Repurpose your best content between LinkedIn and email

If you think you need to create unique content for each marketing channel, I'm about to turn that myth on its head.

While platforms like LinkedIn and email differ from one another, the principles of content marketing remain the same across each platform. So, you can and should strategically repurpose content across platforms.

There are two primary ways you can do that:

First, you can repurpose your own previous content so it can reach a new audience. For example, you can take a previous post that resonated with your ideal clients, make minor updates, and post it again six months later.

Second, you can repurpose your content from one channel to another. For example, if you’ve already written a marketing email, you can pull key insights from it and turn them into a LinkedIn post. If you've written an insightful LinkedIn post, you can turn it into a sales email.

Here's an example of the email I sent to my newsletter subscribers:

And here's the nearly identical post I shared on LinkedIn:

By repurposing content, you don't have to start from scratch every time. You also repeat key messages, which helps your audience understand your expertise. These elements are important to prepare your audience to buy from you. The result of your consistent posts is both shortening your sales cycle and increasing conversions from leads to clients.

In my coaching program Leads on LinkedIn, you will learn the system I use in my own business to stay three months ahead on content. I'll share how it works and help you adapt it to your business so this can become your content repurposing playbook to stay consistent and sign clients more easily.

Strategy 2) Not every post has to be long

One of the hallmarks of LinkedIn is that long content is welcome (unlike platforms like Instagram, X, Threads, and Tik Tok). However, just because long posts are welcomed on LinkedIn and can perform well, don't forget that not all of your content needs to be long.

Try out other forms of content like short posts and polls:

For short posts, you can share controversial opinions. For example, share a belief you have about your industry that not everyone agrees with. This type of post often gets others riled up which sparks great discussion and engages potential clients and referral partners.

Here's an example from my own account:

For polls, you can ask questions to better understand what problems your audience has. Think about what type of market research you'd like to do, and ask a question to figure out the answer via a poll. This type of post helps you understand your audience better while also providing you with the opportunity to engage in the DMs with those who responded to the poll.

Here's another example:

In my coaching program Leads on LinkedIn, I share dozens of prompts so you always know where to start when writing your next LinkedIn post and direct message.

Strategy 3) Get feedback instead of overthinking

You probably know the feeling of writing a post and then re-reading it, editing it, rewriting it, and tweaking it some more. Before you know it, an hour has passed, and you still haven’t hit “post."

Instead of trying to craft every post on your own, get feedback from a trusted advisor before you publish.

A quick review can help you identify what’s working and what isn't, and to make your messaging stronger. This saves you time and stress so you can move on to the next task on your list. It also helps improve your skills so that your next post is better, making your marketing more effective with time.

Inside Leads on LinkedIn, I provide feedback on your LinkedIn posts so you can get them out in less time while still knowing they represent your expertise and help you get clients.

Strategy 4) Create a consistent posting cadence

If you're like some of my clients before they find my program, then you may have posted a few times in a row and then gone silent for a month or more. While random marketing efforts like these occasionally yield results, they are stressful and consume an unnecessary amount of mental energy.

I want your marketing efforts to work like clockwork, rather than being a time-suck. That's why I recommend creating a consistent posting schedule.

This way, you'll always know when you are posting — and you'll schedule those posts in advance! We'll still build in room for flexibility to account for recent news and happenings, but you'll never worry again that you'll go a few weeks without posting because you have pre-scheduled content.

(By the way, my starting recommendation for business owners is to post twice a week from your personal LinkedIn page. You'll never hear me suggest posting every day. I explain why in this blog post.)

The next steps you can take to get leads on LinkedIn

I want you to spend less time on LinkedIn while still getting strong results from the platform. Here's how I can help you with that:

Step 1: When I start working with a small business owner, we always start with a Profile Optimization so that you clearly explain your credibility, who you serve, how you serve them, and what action the profile viewer should take.

This process takes about 3 weeks from start to finish, and provides you a profile that captures the attention of your ideal clients and gets them to take action.

Step 2: Once your profile is optimized, we then create your LinkedIn strategy so you can get visible to the right audience and attract more interest in your offerings through my coaching program Leads on LinkedIn.

This program takes two months. We focus on two main skills - LinkedIn posting and direct messaging. These skills bring the right clients into your orbit so you can consistently grow your business without relying on time-consuming strategies like video and expensive strategies like ads. 

Within just a month, you'll have identified and contacted 30 prospects for your business. You'll have the skills and systems to do it again whenever you want an influx of leads. And, this rinse-and-repeat process gets more effective every time you do it!

Step 3: After, we create a habit of LinkedIn marketing through my coaching program so that you can count on ongoing leads for your business. We integrate LinkedIn with your other marketing strategies (e.g. email and in-person networking) to prevent duplicate work and create a marketing ecosystem that gets you leads and clients.

Learn more and get started here.