Many business owners find themselves spending upwards of 30 minutes writing a single LinkedIn post. If you want to use LinkedIn to bring in clients, this is often unsustainable.
Between handling client work, conducting sales calls, managing finances, and other day-to-day activities, you simply don't have 30 minutes a day to spend creating content.
But here’s the thing: posting on LinkedIn shouldn't take so much time. In fact, when done strategically, you can knock out 10 posts in an hour!
Most business owners spend far more time than needed on their LinkedIn posts, so in this blog post, I want to break down how to generate needle-moving content without the time suck.
Strategy 1) Repurpose your best content between LinkedIn and email
Many business owners think they need to create unique content for each marketing channel. While platforms like LinkedIn and email are different from one another, the principles of content marketing are the same on each platform. So, you can and should strategically repurpose content across platforms.
There are two primary ways you can repurpose content. First, you can repurpose your own previous content so it can reach a new audience. For example, you can take a previous post that resonated with your ideal clients, make minor updates, and post it again 6 months later.
Second, you can repurpose your content from one channel to another. For example, if you’ve already written a marketing email, you can pull key insights from it and turn them into a LinkedIn post. If you've written an insightful LinkedIn post, you can turn it into a sales email.
By repurposing content, you don't have to start from scratch every time. You also repeat key messages, which helps your audience understand your expertise and become ready to buy from you.
In my monthly coaching program, we create a strategy and system for you to repurpose your best content between platforms. I even show you how I do it in my business to stay3 months ahead on content (you read that right!) so you can get inspired.
Strategy 2) Not every post has to be long
Unlike platforms like Instagram, X, Threads, and Tik Tok, long content is welcome on LinkedIn. While long posts are welcomed on LinkedIn and can perform well, don't forget that short ones can, too!
Try out other forms of content like short posts and polls. For short posts, you can share controversial opinions. For example, share a belief you have about your industry that not everyone agrees with. This type of post often gets others riled up which spark great discussion and engages potential clients and referral partners.
For polls, you can ask questions to better understand what problems your audience has. Think about what type of market research you'd like to do, and ask a question to figure out the answer via a poll. This type of post helps you understand your audience better while also providing you the opportunity to engage with those who responded to the poll in the DMs.
In my monthly coaching program Leads on LinkedIn, I share dozens of prompts so you always know where to start when writing your next LinkedIn post and direct message.
Strategy 3) Get feedback instead of overthinking
You probably know the feeling of writing a post and then re-reading it, editing it, rewriting it, and tweaking it some more. Before you know it, an hour has passed, and you still haven’t hit “post."
Instead of trying to craft perfect every post on your own, get feedback from a trusted advisor before you publish. A quick review can help you identify what’s working and what isn't, and to make your messaging stronger. This saves you time and stress so you can move on to the next task on your list. It also provides you valuable skills so that your next post is better, making your marketing more effective with time.
In my monthly coaching program Leads on LinkedIn, I provide feedback on your LinkedIn posts so you can get them out in less time while still knowing they represent your expertise and help you get clients.
Strategy 4) Create a consistent posting cadence
Many small business owners post a few times in a row and then go silent for a month or more. While random marketing efforts like these generate results from time to time, they are stressful and take an unnecessary amount of mental space. I want your marketing efforts to work like clockwork instead of being a time-suck.
That's why I recommend creating a consistent posting schedule. This way, you'll always know when you are posting — and you'll schedule those posts in advance! We'll still build in room for flexibility to account for recent news and happenings, but you'll have a base of content you can rely on.
My starting recommendation for business owners is to post twice a week from your personal page. You'll never hear me suggest posting every day. I explain why in this blog post.
The next steps you can take to get leads on LinkedIn
I want you to spend less time on LinkedIn while still getting strong results from the platform. Here's how I can help you with that:
Step 1: When I start working with a small business owner, we always start with a Profile Optimization so that you clearly explain your credibility, who you serve, how you serve them, and what action the profile viewer should take.
This process takes about 3 weeks from start to finish, and provides you a profile that captures the attention of your ideal clients and gets them to take action.
Step 2: Once your profile is optimized, we then create your LinkedIn strategy so you can get visible to the right audience and attract more interest in your offerings through my coaching program Leads on LinkedIn.
This program takes 2 months. We focus on two main skills - LinkedIn posting and direct messaging. These skills bring the right clients into your orbit so you can consistently grow your business without relying on time-consuming strategies like video and expensive strategies like ads.
Within just a month, you'll have identified and contacted 30 prospects for your business. You'll have the skills and systems to do it again any time you want an influx of leads. And, this rinse and repeat process gets more effective every time you do it!
Step 3: After, we create a habit of LinkedIn marketing through my monthly coaching program so that you can count on ongoing leads for your business. We integrate LinkedIn with your other marketing strategies (e.g. email and in-person networking) to prevent duplicate work and create a marketing ecosystem that is both sustainable and effective.
Learn more and get started here.
Comments