Are your posts not being seen by the right people on LinkedIn? Let's fix that with these 3 strategies.

You know that your ideal clients are on LinkedIn, yet they aren't engaging with your posts.

It’s frustrating and makes you wonder: "Are my efforts on LinkedIn even worth it?" and "Am I good at this?"

I frequently hear this sentiment from both potential clients and clients, and can assure you that you're not alone. You need the right strategy to stand out on LinkedIn and get your posts seen.

With the right network, quality posts and outreach, and a consistent posting cadence, you will build trust with your ideal clients and get client inquiries.

In this blog post, I’ll explain three strategies for getting your content in front of your ideal audience so that your LinkedIn efforts get you the results you want (leads!).

Strategy 1) Refine Your LinkedIn Network (Add + Subtract!)

A refined LinkedIn network helps the right people see your posts. We don't want your LinkedIn network filled with irrelevant connections, such as high school classmates you haven't talked to in ages, past colleagues in unrelated industries, or random people who added you years ago.

When your network is bloated with these folks, you’re making it harder for the right people to see your content. That's because when LinkedIn distributes your post (through their algorithm), it prioritizes showing your posts to your existing connections. And if your existing connections aren't relevant, LinkedIn will think your good posts aren't high quality.

I recommend taking two steps:

First, prune your network. Remove irrelevant connections that aren’t aligned with your business goals. My client Abe Braha did this with astounding success—he not only saw him posts reach more of the people but also started booking discovery calls. I outlined exactly how to do this in this "ultimate guide" blog post.

Second, connect with more of the right people. Identify and add potential clients who could benefit from your services, and industry peers who can refer you to their clients. I recommend going to the "my network" tab on LinkedIn and scrolling through your existing connection requests and the folks that LinkedIn suggests you add. Don't just add anyone, though. Make sure the folks you add are potential clients or those who directly interact with your ideal clients.

In my coaching program Leads on LinkedIn, I provide short tutorial videos to walk you through exactly how to grow your network. You'll be able to leverage dozens of strategies to expand your network quickly so your posts get in front of the right people.

Strategy 2) Write for One Specific Persona

Your posts shouldn’t be written for everyone. Instead, they should feel like a direct conversation with one specific person—your ideal client. That's because when content is too broad, it ends up resonating with no one.

Here’s what I recommend doing:

• Write as if you’re talking to a single person: Imagine your dream client is sitting across from you. Write them a letter and see what you would say to them. Use that as inspiration for your next LinkedIn post.

• Address your audience by name: You can even use phrases that talk directly to your ideal client. If you're a coach, you can say "I often hear from small business owners...", or if you're an interior designer, you can say "When I work with homeowners redoing their kitchens, I am often surprised that..."

• Share your personal experiences: Open up about your past experiences and share your insights and perspective as it relates to the struggles your ideal clients face.

Here's an example where I reference my ideal client by name and talk directly to my ideal client.

When you write effective LinkedIn content that targets one specific persona, you don't need to post every day of the week! In fact, I don't recommend that. Learn why in this related blog post.

Strategy 3) Be Consistent on LinkedIn

Building a habit of LinkedIn marketing sets you up for ongoing lead generation. Trust is built over time, so consistent posting builds momentum and visibility for you and your brand. By the way, the algorithm rewards regular posters; more importantly, so does your audience.

Here are a few tips:

• Set a schedule: Pick specific days and times to post, and stick to them. For example, I post every Monday and Wednesday at 8:45 am.

• Batch your content: Write posts in advance so you’re not scrambling for ideas at the last minute. Then, use LinkedIn's native scheduling tool to post them automatically. In my business, I schedule all my content three months in advance, and I encourage you to schedule your content at least one month in advance.

• Leverage time-saving tools: You don't need to start with a blank screen when writing posts. Look at others' posts for inspiration, or browse one of my 8 tried-and-true ways to write posts faster in my coaching program, Leads on LinkedIn.

• Get support: Have an accountability partner or coach check in with you to see how it's going and provide feedback. In my coaching program, I review your LinkedIn posts and provide actionable and strategic feedback so you always feel confident with what you post.

But what about the algorithm?

You might be wondering, "What is this algorithm I keep hearing about?" and "How can I write posts that the algorithm likes?".

The algorithm is LinkedIn's proprietary way of deciding who sees which posts. As a LinkedIn Coach, I read each LinkedIn Algorithm Report and incorporate what I learn into how I advise my clients. However, I don't want you to worry about each algorithmic change, as doing so will distract you from doing the work that gets you clients.

When you hear the word "algorithm," I want you to replace it with the word "people." So, instead of asking "how can I get the algorithm to distribute my content?" I would ask "How can I make sure people enjoy reading my content?"

The best way to do that is to focus on what actually makes content engaging. As a reminder, the algorithm always changes, but human psychology doesn’t.

If you invest in building the right network (strategy 1), providing valuable content (strategy 2), and doing that consistently (strategy 3), you will bring the right audience into your network and build trust with them that leads to eager customers.

Your Next Steps to Get Leads on LinkedIn

I want you to spend less time on LinkedIn, and get more results from the time you spend. When we work together, I'll share my tried-and-true strategies to help you get leads for your small business.

Here's how I can help you:

Step 1: We always start with a Profile Optimization so that you clearly explain your credibility, who you serve, how you serve them, and what action the profile viewer should take.

This process takes about 3 weeks from start to finish, and provides you a profile that captures the attention of your ideal clients and gets them to take action.

Step 2: Once your profile is optimized, we then create your LinkedIn strategy so you can get visible to the right audience and attract more interest in your offerings through my coaching program Leads on LinkedIn.

This program takes two months. We focus on two main skills - LinkedIn posting and direct messaging. These skills bring the right clients into your orbit so you can consistently grow your business without relying on time-consuming strategies like video and expensive strategies like ads. 

Within just a month, you'll have identified and contacted 30 prospects for your business. You'll have the skills and systems to do it again whenever you want an influx of leads. And, this rinse-and-repeat process gets more effective every time you do it!

Step 3: After, we will integrate your LinkedIn habit with the rest of your marketing ecosystem. This will streamline your marketing efforts and prevent duplicate work, creating an efficient marketing ecosystem that gets you leads and clients.

Learn more and get started here.