You’re posting on LinkedIn and sharing your expertise, but your content isn't reaching nearly as many people as you think it should.
You know that your people (your ideal clients) are on LinkedIn, yet they aren't engaging with your posts. It’s frustrating and makes you wonder: "Is LinkedIn even worth it?" and "
Am I good at this?"
Here’s the thing: It’s not just you! Across the board, post reach has been decreasing, and with more people posting than ever, standing out has become harder. However, that doesn’t mean LinkedIn isn’t the right platform for you. It means you need to write strategic posts that catch your audience's attention. That's what builds trust with your ideal cleints and leads to client inquiries and relationships.
In this blog post, I’ll walk you through three strategies to get your content in front of your ideal audience.
Strategy 1) Refine Your Network (Add + Subtract!)
Having a refined LinkedIn network helps your posts get seen by the right people. If your LinkedIn network is filled with irrelevant connections, such as high school classmates you haven't talked to in ages, past colleagues in unrelated industries, or random people who added you years ago, you’re making it harder for the right people to see your content.
That's because when LinkedIn distributes your post (through their algorithm), it prioritizes showing your posts to your existing connections. And if your existing connections aren't relevant, LinkedIn will think your good posts aren't relevant.
Here’s what to do:
Prune your network: Remove irrelevant connections who aren’t aligned with your business goals. You can learn more about exactly how to do this in my blog post here.
Connect with more of the right people: Identify and add potential clients and industry peers who can refer you.
Strategy 2) Write for One Specific Persona
Your posts shouldn’t be written for everyone. Instead, they should feel like a direct conversation with one specific person—your ideal client. That's because when content is too broad, it ends up resonating with no one.
Here’s how to fix that:
Write as if you’re talking to a single person: Imagine your dream client is sitting across from you. Write them a letter and see what you would say to them.
Share your personal experiences: Open up about your past experiences and share your insights and perspective.
Address your audience by name: You can even use phrases that talk directly to your ideal client. If you're a coach, you can say "I often hear from small business owners...", or if you're an interior designer, you can say "When I work with homeowners redoing their kitchens, I am often surprised that..."
Learn why I'll never suggest you post 5x a week in this related blog post.
Strategy 3) Be Consistent
Building a habit of LinkedIn marketing sets you up to succeed. Trust is built overtime, so consistent posting builds momentum and visibility. The algorithm rewards regular posters, and more importantly, so does your audience.
A few tips:
Set a schedule: Pick specific days and times to post, and stick to them. For example, I post every Monday and Wednesday at 8:45 am.
Batch your content: Write posts in advance so you’re not scrambling for ideas at the last minute. Then, use LinkedIn's native scheduling tool so they are posted automatically.
Get support: Have an accountability partner or coach check in with you to see how it's going and provide feedback.
But what about the algorithm?
You might be wondering "what is this algorithm I keep hearing about?" and "how can I write posts that the algorithm likes?".
The algorithm is LinkedIn's proprietary way of deciding who see which posts. Sometimes, the alogirhtm suppresses post reach. Other times, it boosts it.
Instead of obsessing over the algorithm, focus on what actually makes content engaging. The algorithm is always changing, but human psychology isn’t. If you invest in building the right network (strategy 1), provide valuable content (strategy 2), and do that consistently (strategy 3), you will bring the right audience into your network.
Your Next Steps to Get Leads on LinkedIn
Getting leads on LinkedIn always starts with an optimized LinkedIn profile. In my service LinkedIn Profile Refresh, I review more than 30 sections of your profile to make sure it clearly communicates your expertise, showcases real results you’ve achieved, and guides potential clients toward the next step in working with you.
You'll fill out a questionnaire, which I'll then take to provide word-for-word copy changes. Then, you'll watch my short tutorial videos (1-3 minutes each) and implement the changes to your profile. No more staring at your profile wondering what’s missing—I’ll take care of it so you can start seeing real results from the work you're already putting into posting and messaging LinkedIn.
After we optimize your profile, you'll then join my monthly coaching program Leads on LinkedIn. You'll learn and implement strategies to generate leads for your business.
The program includes the following:
Actionable curriculum: learn step by step how to identify leads, craft effective posts, and manage your direct message conversations
Time-saving templates: instead of staring at a blank screen, start with inspiration for every direct message and post you write.
Direct message feedback: get feedback leads on the messages you are sending on LinkedIn to improve your response rates and book calls
Post critiques: get critiques on the posts you write to ensure your messaging is clear so you build trust with your ideal clients and referral partners .
Ongoing email access: get personalized guidance any time a question arises so you keep making progress.
Instead of the uncomfortable, salesy outreach and posts you might be picturing, this program teaches you how to connect with potential clients and build genuine relatinships.
I know that you don’t have hours to spend on LinkedIn. I’ll never suggest you post five times a week or spend your entire day online. Instead, you’ll focus on high-ROI activities that get results without overwhelming your schedule. You’ll learn specific, actionable strategies that streamline your lead generation process, so you can take control of your pipeline without cold messaging strangers.
Learn more and get started here.
Comments