Sara Royf sitting on a couch and looking at the camera

LinkedIn outreach that feels good
and books clients

Next enrollment begins December 13th, for those on the waitlist

Join the waitlist

Book discovery calls every week without hiring a ghostwriter, cold pitching, or sending a ton of messages

95+ consultants have come through my private coaching program Leads on LinkedIn.

You've got a successful consulting business, but you rely more on referrals than you'd like.
Waiting around for leads to fill your last few slots feels frustrating. You want to feel in control of your lead generation, yet waiting for inbound messages sucks.

When you want an extra client or two this month, relationship-focused outreach gives you the control to make it happen. Once you've mastered this skill, you’ll be able to create high-intent leads whenever you want them.

You've come to the right place. That’s what I teach you how to do inside Leads on LinkedIn.

Join the waitlist
Robin Engle, Nonprofit Fundraising Consultant

The Leads on LinkedIn approach

Activate the high-intent leads in your existing network without sending salesy direct messages

Learn how to do this while sending just 10 personalized outreach messages and publishing 2 trust-building posts a week.

Say goodbye to daily posting and mass outreach, for good!

Leads on LinkedIn will give you the skills of booking discovery calls every week through my simple, repeatable, and relationship-oriented outreach system.

Join the waitlist

Let me guess

You're not sure how to go from a casual conversation to pitching a discovery call.

  • You occasionally start conversations on LinkedIn, but don't know how to consistently book calls from them.

  • You’ve tried mimicking what others do and haven't seen the results you want.

  • It feels like everyone else is finding success on LinkedIn except you.

  • When you open the platform, you don't know which actions to take.

  • Your posts are a pain to write and don’t get much engagement.

  • To reach your revenue goals, you know you need more leads, but you don't have a clear path to get them.

What you really want is a repeatable system, so you can generate more demand for your services whenever you'd like.

Your existing marketing efforts are getting you partway there.
Relationship-based outreach is the missing piece.

A laptop open to LinkedIn
Join the waitlist

Introducing:

Leads on LinkedIn cursive logo with a checkmark

Let me teach you how to do this

When you know how to use LinkedIn using my signature method, you'll be able to book discovery calls whenever you'd like.

Leads on LinkedIn is a seven-month program. We start with a done-for-you profile optimization, and then you get six months of private coaching.

You will learn my system, then put it into practice with personalized support from me and my coaching team.

Join the waitlist

With our frameworks
and support, you will:

  • Build relationships through direct outreach that result in booked introductory and discovery calls
  • Prime your audience to be ready to buy from you through relevant and impactful content that you produce quickly
  • Simplify and systematize your approach, so you spend less time on the platform and know exactly who to follow up with and when
Lauren Atherton, Brand Designer for Nonprofits

Here's how it works

No matter what, you have to start
with an optimized profile.

Imagine you have a physical store. Before you start marketing, you make sure your walls are painted and your signage is clear.

Only then do you launch other marketing efforts to attract people to your store.

Your LinkedIn profile is that online storefront. That's why we always start with your profile.

Once your profile is set up, then we leverage your content and existing relationships to send relationship-oriented messages that result in sales calls.

Step 1

Done-for-you LinkedIn profile optimization

Completed in under 30 days

Hone your messaging and take advantage of every part of your LinkedIn profile so that your profile actively works to bring you clients.

What's included
  • Word-for-word copy suggestions, delivered within 7 days of your intake survey being completed so your profile can start bringing you leads.
  • Cover and featured image design
    (or a design brief, if you prefer to use your designer) so your profile pops and looks professional.
  • 10 days of unlimited back-and-forth changes so you walk away feeling 100% confident driving people to it.
  • Step-by-step tutorial videos so it will be fast and easy for you to incorporate the changes we suggest, so you won’t be guessing which buttons to push.
  • Bonus training on how to use your optimized profile, so it will start bringing more leads immediately.

Step 2

Coaching program: learn how to get leads

6 months of training and support from my team

Hone the skills of direct messaging and posting, so that you can generate demand for your services whenever you'd like.

What's included
  • A 120-minute curriculum teaching the exact strategies my highest-converting clients use
  • Three simple milestones to mark and celebrate your progress. (Complete all three to unlock the Leads on LinkedIn advanced marketing & sales training vault)
  • A post and direct message template library so you never start from scratch.
  • Unlimited private post and direct message reviews so you can improve your content and conversations, and book more calls.
  • Unlimited private coaching by email for questions, brainstorming, and feedback
  • Weekly accountability check-ins so you feel supported and keep making progress.
  • Optional live trainings and direct messaging clinics whenever you need motivation to take action or want to get more practice.

Investment: $3,650 or 7 monthly payments of $521

Join the waitlist

If you previously purchased a Profile Optimization, your entire investment can be credited toward this service.

Book a call with Sara

Have questions first? Book a 30-minute discovery call and we'll see if Leads on LinkedIn is the right fit for you.

A laptop open to LinkedIn
Join the waitlist

THE "LEADS ON LINKEDIN" VAULT

Complete all three milestones in the program and you unlock the vault:
Training on the marketing & sales topics consultants ask me about most, including:

  • The Art of Closing Sales Calls
  • Pitching right-fit podcasts
  • Delegating outreach to a team member
Join the waitlist
Sara sitting on a chair

Meet your coach

Hi, I'm Sara Royf.

My background is in marketing, sales, and psychology, and I teach an approach built on conversations and relationships, not posting volume. I learned this approach firsthand as I grew my nonprofit Student Organ Donation Advocates to more than 150 chapters nationally.

Since December 2023, my team and I have optimized more than 180 LinkedIn profiles, and 95+ consultants have come through Leads on LinkedIn.

Today, I'm a mom based in Tel Aviv, running my business with a small team of coaches and specialists.

Join the waitlist
Schneur Smith, Website Strategist for Consultants

Ready to inject leads into your business when you need them?
I'll teach you how in my private coaching program, Leads on LinkedIn.

Catalina Parker, Founder of Relatable Nonprofit

Frequently asked questions

Why does the program start with a LinkedIn profile optimization?

We want every hour that you spend on LinkedIn to count and bring you leads.

Your LinkedIn profile is your online storefront. If your storefront isn’t appealing or clear, it will be hard for folks to find you. And if your storefront doesn't look good, it doesn’t matter how much traffic you send to it—the leads won’t convert.

Before you do any posting or direct messaging, my team turns your profile into a client-attracting landing page that builds trust, establishes authority, and makes it easy for prospects to understand what you do and how to work with you.

Once you've got a Sara-approved profile, every visitor is more likely to convert into a conversation, discovery call, or client.

What exactly happens in the done-for-you profile optimization (Part 1)?

Here’s how the process works:

1. Intake Form
You complete a simple questionnaire (30–60 minutes) so we can deeply understand your services, ideal clients, and messaging.

2. My team rewrites and redesigns your profile
You relax while my team writes your entire LinkedIn profile for you—positioning, structure, and copy. Your profile becomes a conversion-ready landing page.

3. You copy/paste the updates
You get short, simple tutorials that show exactly how to update your profile. No tech confusion, no writing anxiety. Your profile becomes an asset working 24/7 in the background.

The whole process takes just 7 days from when we finalize your intake questions.

What exactly happens in the coaching program (Part 2)?

After your profile is complete, you begin six months of private coaching designed to help you book discovery calls.

Here's what you get:

  • A 120-minute curriculum teaching the exact strategies my highest-converting clients use
  • Three simple milestones to mark and celebrate your progress.
    (Complete all three to unlock the Leads on LinkedIn advanced marketing & sales training vault)
  • A post and direct message template library so you never start from scratch
  • Unlimited private coaching by email, for getting personalized answers whenever you're stuck.
  • Unlimited private post and direct message reviews so you can improve your content and conversations, and book more calls.
  • Weekly accountability check-ins so you feel supported and keep making progress.
  • Optional live trainings and direct messaging clinics whenever you need motivation to take action or want to get more practice.

This isn't a long, time-heavy course.
It's streamlined, personalized support that helps you implement quickly.

Is this a group program?

No. It's a private coaching program.

Your questions, reviews, and spot coaching calls are between you and our coaching team. Nothing you share is posted for other clients to see.

That being said, there are opportunities for connecting with other clients in the program. We have office hours, guest training and direct messaging clinics, but attendance is optional.

Do I need LinkedIn Sales Navigator?

No.

You absolutely do not need to pay for Sales Navigator to be successful on LinkedIn. Most of my clients don’t have it.

Heck, I don’t have it! Inside the program, I teach “Inside-Out Outreach”: we start with the people closest to you—your warmest, most relevant contacts. That alone is enough to book calls. If you ever hit search/request limits, I teach simple workarounds.

I already have a large following. Is this still for me?

Absolutely.

Many clients with 3,000+ followers come to me because they have:

  • Lots of visibility but not enough conversations
  • Lots of conversations but not enough conversions
  • A large network that includes many past colleagues and random people

I help you refine what’s already working and fix what’s not—so you can leverage your large audience to get discovery calls and paid invoices.

I feel overwhelmed by LinkedIn. Will this still work for me?

Yes.

A lot of my clients start by feeling overwhelmed, so you're not alone. That feeling diminishes once you start my program, because you get:

  • Clear step-by-step training
  • Templates you can plug into immediately
  • Unlimited feedback so you never wonder if you’re “doing it right”
  • Unlimited private email support so you can always get unstuck
  • Live practice during group sessions so you can keep the momentum going

You’ll know exactly what to do, when to do it, and how to do it—and you’ll start seeing traction quickly.

I’m busy. How much time does this require?

I designed the entire Leads on LinkedIn program specifically for consultants who don't have all day to spend on their marketing.

Profile Optimization:

  • No calls
  • No writing from scratch
  • Short tutorials (<2 minutes each)
  • Minimal time investment (just the intake form + quick feedback)

Coaching Program:

  • No weekly calls to attend
  • 120-minute curriculum total
  • Unlimited ability to submit questions
  • Templates + AI skills to save huge amounts of time
  • Actions that fit into your busy schedule

Each consultant approaches the program differently, so it's hard to estimate the exact amount of time to devote to the program a week; however, I'd plan on 1-2 hours.

What if I just want a profile optimization?

A strong LinkedIn profile is the foundation of everything — it's step one of my process for a reason! You can purchase the profile optimization on its own here, and if you later decide you want the full coaching program, your investment rolls over as a credit. No pressure to commit to more than you're ready for.

How long do I have access to the program materials?

The core private coaching program is 6 months, but you keep access to the curriculum and templates for 1 year from your purchase date.

When can I start?

Enrollment is currently closed. The next enrollment runs December 13–16, and it's open only to people on the waitlist. Join the waitlist and you'll be the first to hear when it opens.

I have more questions.

Let's chat. Book a 30-minute discovery call with me, send me a direct message on LinkedIn, or send me an email at [email protected]. I'm here to help.