You might be in the fortunate position of having enough clients in your small business —and that’s amazing!
If you’ve been telling yourself, “I already have enough clients so don't need to focus on my LinkedIn marketing,” you’re not alone. I hear this from small business owners all the time. It’s a natural thought to have, especially when your client roster is full and your revenue is stable. Marketing simply doesn’t feel like an urgent priority.
But here’s the thing: the best time to keep working on your marketing is before you need it. In this post, I want to walk you through why you feel this way, how it could be holding you back, and how you can future-proof your business so you’re always ready to hae a full client roster.
This isn’t about convincing you to spend a lot of time on LinkedIn. In fact, it's the opposite! I want you to spend less time on LinkedIn and make that time more impactful. With a system in place, you'll stay in control of your marketing so you can stress less, stay consistent, and always know where your next client is coming from. Let’s dive in!
Why marketing doesn't feel like a priority right now
It makes sense that you feel like LinkedIn (or marketing in general) isn’t a priority when your business is in a good place. When business is steady, your focus naturally shifts to serving the clients you already have, not finding new ones.
On top of that, diving into your marketing can feel overwhelming. As a small business owner, you wear a lot of hats from client delivery to sales to finance, and carving out time for LinkedIn can feel like just one more thing on an already long to-do list.
The truth is, many small business owners have been conditioned to think of marketing as something you only do when things aren’t going well. But that’s actually when it’s the hardest to get results. Building relationships, establishing a presence, and finding great clients takes time—and when you start before you need to, you set yourself up for a much smoother experience in the future.
Three Reasons to Prioritize LinkedIn Even When You Have Enough Clients
1. Your Current Clients Won’t Be Your Clients Forever
Mo matter how amazing your services are, your clients won’t be with you forever. Projects wrap up, retainers end, and clients move on.
When that happens, you don’t want to be scrambling to find new business. The time to think about your pipeline is when it’s full! By staying active on LinkedIn now, you’ll always have a steady stream of leads ready when you need them.
Inside my Leads on LinkedIn program, I teach a consistent, repeatable system that allows you to nurture your network and stay top-of-mind with your audience—without spending hours a day on LinkedIn. Just 30-60 minutes a week is all that's needed from you to keep the strategy going.
2. Better Clients Are Waiting for You
When you market yourself on LinkedIn, you don’t just attract more clients—you attract better ones. Not every client is your ideal client. Some are harder to work with, less aligned with your expertise, or simply don’t pay what you’re worth.
Having a good marketing system in place gives you the power to take control of your client roster by connecting with people who are a perfect fit for your services. Through a combination of posting and direct messaging, you can build relationships with higher-paying clients. This isn’t about “cold calling” strangers or spamming your network; it’s about being intentional and strategic so you work smarter, not harder.
3. Marketing Is a Long Game
Relationships in the online world - just like in person - take time to build. The content you share and the messages you send today might not lead to a client tomorrow, but they could lead to a client six months or even a year down the road.
If you wait until you “need” clients to start marketing, you’re already behind. But when you invest in your marketing consistently, even during the busy seasons, you’ll have a warm audience and strong connections ready to go when you’re ready to scale or need to fill your pipeline again.
How Leads on LinkedIn Makes This Easier
If the idea of staying consistent on LinkedIn feels overwhelming, don’t worry—that’s exactly what my Leads on LinkedIn program is designed to help with.
Here’s how we make LinkedIn marketing sustainable and simple:
A Consistent, Predictable Schedule: You’ll learn how to create a LinkedIn marketing routine that fits into just 30-60 minutes a week. No more guesswork or spending hours wondering what to post or who to reach out to.
Accountability Check-Ins: Each week, I’ll check in with you to see how your LinkedIn strategy is going. We’ll review your goals, troubleshoot any roadblocks, and make sure you’re staying on track—all without spending more time than you need to.
Proven Templates and Strategies: From post ideas to direct message templates, you’ll have everything you need to market your business effectively without starting from scratch. These tools take the guesswork out of LinkedIn, so you can focus on connecting with the right people.
With these systems in place, you’ll have a marketing engine that works for you—whether you’re fully booked now or looking to grow in the future.
What’s Possible When You Start Now
You will have a steady stream of high-quality leads in your pipeline, even during your busiest seasons. You will know exactly what to do when you’re ready to take on more clients, without feeling overwhelmed or scrambling for business.
You don’t have to wait until you’re stressed out or in need of clients to start building your network and growing your presence.
Ready to Get Started?
If you’re ready to take control of your LinkedIn marketing, here’s how I can help:
Start with a Profile Optimization: We’ll create a LinkedIn profile that clearly explains your expertise, who you serve, and how you can help. This process takes about 3 weeks and ensures your profile is working for you, even when you’re not online.
Build Your Strategy with Leads on LinkedIn: Through my program, you’ll fel comfortable with the two key skills for LinkedIn success—posting and direct messaging. In just one month, you’ll have identified and contacted 30 prospects and built a repeatable system you can use anytime you want more leads.
Inside Leads on LinkedIn, you’ll get 2 months of support, including video trainings, 1:1 calls, daily email support, post and DM critiques, and weekly accountability check-ins to keep you on track.
Don’t wait until your pipeline is dry to invest in your business's marketing. Learn more and get started today.
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