Book discovery calls on LinkedIn: the LinkedIn program designed for consultants

I’m going to guess that you know your ideal clients are on LinkedIn. You hear them talking about content they’re seeing there, and know they go to the platform to read others’ posts, prepare for meetings, and stay up-to-date on trends.

However, even though you’re active on the platform and spending time there (likely by reading posts, engaging with posts, writing your own, and/or sending messages), you’re feeling frustrated because you’re not reaching the leads you need to grow your business.

In this article, I’m going to share:

• How I learned about using LinkedIn for lead generation
• Why I created my signature program, Leads on LinkedIn
• What I included in the program to get consultants results
• How you might be overcomplicating LinkedIn, and what to do instead
• The next steps to turn LinkedIn into a repeatable lead generation system for you

I’ve been using LinkedIn for lead generation for more than a decade.

I first started using LinkedIn seriously back in 2014, when I founded a nonprofit called SODA: Student Organ Donation Advocates in memory of my sister, Laura, who was an organ donor.

Through sending thousands of LinkedIn messages and emails and crafting hundreds of attention-grabbing posts, I figured out how to get responses and build awareness for our work. My work on LinkedIn, on behalf of SODA, resulted in:

• Establishing partnerships with nearly every national organ donation organization
• Expanding to more than 150 chapters nationwide
• Raising nearly $1.5 million, more than half of which I've been directly involved in

I transitioned what I learned through that experience to start my own consulting business. I grew my own business quickly, generating more than 300 leads and sending 100 invoices in my first six months, securing speaking invitations, and receiving daily inquiries and email sign-ups.

To date, I’ve helped more than 200 consultants and service providers transform their LinkedIn presence into a valuable asset for their business. Let me tell you about the program I’ve designed where I do that.

I created the Leads on LinkedIn program to make LinkedIn sustainable and effective for consultants.

In working with other consultants, I noticed many were using LinkedIn inconsistently and without a plan. They often felt frustrated, believing LinkedIn success meant more followers and likes when, in reality, it’s about generating leads. Without a clear strategy, they wasted hours without seeing results.

Furthermore, finding marketing advice feels like the Wild West. Should you invest in your website, your blog, Google Ads, Facebook, Instagram, Tik Tok, webinars, an email list, or some other new platform or tool? It’s hard to know where to focus when so many options exist.

I created Leads on LinkedIn to offer business owners ongoing, high-quality LinkedIn and marketing advice so they can spend less time marketing their business and bring in the leads they need. By working together, you will spend less time on LinkedIn while seeing growth in your client pipeline.

I’ve included relevant milestones and high-value features in Leads on LinkedIn to help you get results.

Leads on LinkedIn is a seven-month program designed for consultants who know their ideal clients are on LinkedIn but don’t yet have a reliable way to turn LinkedIn activity into leads. It starts with a done-for-you LinkedIn profile optimization, followed by six months of private coaching.

The program is structured around three core milestones, so you’ll know exactly what to focus on as you navigate the program. You can submit the milestones in any order you choose.

Here are the milestones I include in the program:

1. Send your first 10 direct messages (and then 10 per week): build connections through authentic, non-salesy messages that foster real relationships.
2. Pre-schedule your next 2 posts (and then 2 per week): draft engaging posts that resonate with your audience’s needs and goals.
3. Create a lead list: know exactly who's in your pipeline and when to follow up with them

Here’s what’s included in each part of the program.

Part 1: Done-for-you LinkedIn Profile Optimization (completed in under 30 days)

• Word-for-word copy suggestions for every section of your profile, delivered within 7 days of your intake form being completed
• Cover and featured image design (or a design brief, if you prefer to use your own designer)
• 10 days of unlimited back-and-forth changes, so you feel 100% confident sending people to your profile
• Step-by-step tutorial videos, so making the changes is fast and easy

Part 2: Six months of private coaching

• A 120-minute curriculum teaching the exact strategies my highest-converting clients use to identify leads, write posts, and manage direct message conversations
• Three milestones to mark and celebrate your progress. Complete all three to unlock the Leads on LinkedIn vault, with advanced marketing and sales trainings on closing sales calls, pitching podcasts, and delegating outreach
• A post and direct message template library, so you never start from a blank screen
• Unlimited private post and direct message reviews, so you improve your response rates and book more calls
• Unlimited private coaching by email for questions, brainstorming, and feedback whenever you're stuck
• Weekly accountability check-ins, so you feel supported and keep making progress
• Optional live trainings and direct messaging clinics whenever you want extra motivation or practice

Investment: $3,650, or 7 monthly payments of $521. If you’ve already purchased a LinkedIn Profile Optimization, your entire investment is credited toward the program.

Thanks to the robust curriculum and support I provide, you will:

• Build a targeted list of high-quality leads
• Refine and share your messaging through LinkedIn posts
• Connect with potential clients through direct messages
• Capture your unique LinkedIn strategy on a cheat sheet

And as a result of these actions, you will also:

• Gain confidence in using LinkedIn as a lead-generation tool
• Attract high-quality leads to grow your business
• Develop the skill of posting and direct messaging
• Refine your voice so you feel more comfortable sharing your expertise and opinions

That being said, when you learn more about LinkedIn and how I teach it, you might have concerns about how it will work. That’s likely because you’re following overly complex strategies. Let’s talk about some of those.

Many consultants overcomplicate lead generation on LinkedIn, so let’s set the record straight.

Here are a few of the myths that consultants who are leaning into LinkedIn feel. For each of these myths, I will share a resource that will help you think about it differently.

1. You might think you need to post 5x a week on LinkedIn. In fact, it’s better to post quality content that resonates with your audience instead of a high quantity of content.
   (Read why posting better content less frequently is the best option here.)
2. You might think you need to leverage complex LinkedIn strategies like newsletters and LinkedIn Lives. These strategies aren’t necessary for generating leads, and keep consultants from mastering the basics. I encourage my clients to focus on straightforward, high-ROI activities.
   (Read more about what a LinkedIn strategy is and why you need one here.)
3. You might think you need to spend an hour a day on LinkedIn; however, results on the platform come from consistency and strategy, not time spent. My program teaches you to focus on the most effective actions without draining hours each day.
   (Read how to spend less time on LinkedIn and still get leads here.)

Here’s a practical, sustainable approach to LinkedIn.

The last thing I want to leave you with is an invitation to join my program, and the steps needed to develop a practical, repeatable LinkedIn system that gets you results (without burning you out!).

Step 1: We start with a done-for-you LinkedIn Profile Optimization, so your profile clearly explains your credibility, who you serve, how you serve them, and what action the profile viewer should take. You get your new profile within 7 days of finalizing your intake form.

Step 2: Then you get six months of private coaching inside Leads on LinkedIn. We focus on the two skills that bring the right clients into your orbit: direct messaging and trust-building posts. You get unlimited feedback on your messages and posts, plus weekly check-ins, so you keep making progress without spending hours on LinkedIn.

You walk away with the skills and systems to book discovery calls whenever you want an influx of leads, without relying on time-consuming strategies like video or expensive strategies like ads.

Ready to get started? Learn more about Leads on LinkedIn.